Aceframe vs Loom: The Best Loom Alternative for Product Walkthroughs

Loom is a fantastic tool for quick video messages and async communication. But when it comes to product walkthroughs, onboarding flows, and sales demos, video has fundamental limitations. Viewers cannot skip ahead to the step they care about, they cannot interact with the product, and they are locked into the presenter’s pace. If a video is three minutes long but a prospect only needs the last 30 seconds, they still have to sit through the rest.

Aceframe takes a fundamentally different approach. Instead of recording video, it captures screenshots of each step in your product and turns them into a click-through experience. Viewers navigate at their own pace, clicking through exactly the way they would in your real product. The result is higher engagement, better retention, and more qualified leads because prospects have already “used” the product before they ever sign up.

There is also a practical advantage: file size. A typical Loom video can be tens of megabytes. An Aceframe demo, using AVIF compression, weighs roughly 80 KB per step. That means your landing pages load faster, your SEO improves, and your visitors on slow connections still get a great experience.